• Conducted market attractiveness study on music distribution strategy.
• Identified market drivers and key success factors through market research. Developed a thorough quantitative analysis of potential company savings.
• Analyzed potential product positioning and market segmentation.

• Co-founded a six-person strategy consulting firm with revenues of more than £35,000 ($55,000) in three months.
• Led sales efforts, leading to 50% success rate in proposals and high-profile clients including Boots, Yahoo! Europe, and the British Red Cross.
• Helped develop company strategy and marketing plans.
• Performed a competitive analysis of a major sector for Yahoo! Europe, to determine the optimal market entry strategy.

• Led development of a content management system and launched a service to distribute content to more than 300 network affiliate stations. System participation grew from 0 to 150 stations in six months.
• Identified market opportunity to raise money through online Web sites. Negotiated a partnership with an online fundraiser on behalf of all member stations.
• Developed and implemented plan to integrate efforts of online and member relations departments, resulting in increased efficiency of communications with stations.

• Responsible for full-lifecycle development of e-commerce, intranet and other Web applications.
• Led 12-person project team to develop a US$200k Web site in three months, at the time the largest project in the company's history.
• Developed business and technical requirements for several projects and proposals.
• Performed as a member of the process task force. Developed standard technical consulting procedures (requirements phase), as part of the process team. These became the standard for all technical projects in the company.

• Consulted with the Chicago Cubs baseball team and a major market TV station to define their online goals and produce their first Web presences.
• Managed development teams of 4-6 people to create syndicated Web sites, distributed to Excite, Chicago Tribune, Hartford Courant, and other well known sites.
• Member of the online advertising committee.

Chicago Cubs Web site

• Worked with the Cubs to define online goals and create a site that reflects the club's identity
• Developed system to minimize daily update time

WGNX-TV/Digital City Atlanta site on AOL

• Consulted with CBS affiliate to analyze station's identity and adapt it to the online environment
• Site had highest traffic on Digital City Atlanta during its first month of existence

Web sites developed for syndication to online newspapers and Web sites:
Personal Finance Web site
Horoscopes Web site
Real Estate Web site
Employment Web site

• Sites appear on Excite, Chicago Tribune, Hartford Courant and others.

• Wrote environmental articles with a local angle for client newspapers around the country. Covered the Department of Interior and the Environmental Protection Agency.
• Wrote articles about the New Jersey congressional delegation for the Asbury Park (N.J.) Press.

• Associate produced a primetime documentary special, "Swords to Plowshares: The Price of Peace"
• Field produced weekly packages for air.